Cupio - Built to Grow
What began as a family business in Timișoara has grown into one of Romania's leading beauty brands, with an expanding international presence and a community built on creativity, quality and trust.
Created as a long-term brand film, the project follows the people behind Cupio, from its founders and leadership team to brand managers and collaborators, revealing the vision, culture and ambition that continue to drive its growth. Alongside the brand's new headquarters, academy and logistics infrastructure, the film highlights the foundations that support its next stage of expansion.
More than a company presentation, the project positions Cupio as a brand built by people who believe that innovation, collaboration and continuous improvement are just as important as the products themselves.
“Every collaboration we've had with Kreafilm has been a remarkable experience in every aspect. It is a delight to work with people who put passion into what they do and deliver exceptional service promptly and reliably. They always show professionalism and commitment, always meet deadlines and deliver very high-quality video ads. One aspect very important in the beauty industry is attention to detail, and they manage to capture the essence of each campaign in a unique and captivating way. Kreafilm has become a Cupio partner, not just a service provider.”
Alina Baciu
Marketing Manager - Cupio